Digital marketing is the updated version of offline marketing which uses various forms of digital media to advertise business and attract more customers. If you want to promote your brand among probable customers throughout the world, then the digital marketing is the one & only way to do it.
Digital Marketing is not just about bringing in more online sales, improving your search engine rankings or increasing your click-through but also about increasing brand awareness so that more and more people know your brand, are familiar with what it does and can recall it, recommend it or think about it later on in their time of need. Moreover, advertisements through digital marketing allow your company to have more visibility throughout a much wider audience. According to research, 80% of Americans have made an online purchase in the last month. A majority of consumers research products’ quality and price through online, regardless of whether the final purchase is made through online or in a physical store. Therefore, no matter what type of business you have and what type of benefits you want to get through online, it’s vital to have a well planned digital marketing strategy to improve your online sales.
Most important Digital Marketing Tips to Increase Your Sales-
You have got the products and your website is up and running, but your sales just aren’t quite well that you have been expecting from them to be. Here, we are giving you top 10 effective tips to improve your online marketing strategies and bring an increase in conversions and growth to your business:
1. Optimize Your Site for Multiple Platforms:
Have you tested your website on multiple devices? It is quite obvious that your targeted customers are viewing your site from multiple sources, and you need to be sure that each of them is having the same experience. You should properly check that your website which is functioning on a variety of possible devices that your target audience may be using, such as:
- Mac
- PC
- I-Phone
- Android
- Tablets
2. Create a Simple Path to the Checkout:
In other words, make sure that your visitors aren’t having a hard time finding their way to the finish line. You don’t want too many distractions keeping your customers from clicking “buy” before they’ve wandered away from your products. Here are a few ways to do this:
- Take a minimalist approach: Limit your site design to 2-3 colors and you must avoid background patterns as well as heavy graphics.
- Don’t link away from your website: If you must include links, ensure that they are set to open the link in a new tab and NEVER redirect the customer completely away from your website.
3. Free Shipping:
According to the report, 77% of online shoppers insist on having the option to choose free shipping. Hence, you should make sure that your shopping brands can be purchased without the costs of shipping.
4. Improve Your SEO:
You should read up on Search Engine Optimization, in short, “SEO”, if you haven’t already. This is how you are going to get Google to notice you and help people to find you in their searches.
5. Social Media:
Now-a-days your company’s social media presence is just as important for driving business as your web page. Doing this not only improves your visibility but increases trust in your business and products. Be sure to set up and maintain at least the following social media platforms to help keep your client base engaged:
- Facebook Business Page
- Instagram Business Account
- Twitter for Business
6. Get Listed in Free Directories:
There are more free directories that have already listed your business automatically than you may realize. One great way to get a list of all of the directories that your business is listed in is to do a search on Yext. This is a subscription resource that allows you to easily maintain your business information consistently across all directories. Google will rank you higher when all of your listings are matching. Of course, you can also bypass the cost of a subscription by doing this manually and updating your entire listings one site at a time.
7. Incorporate Video Marketing:
If you haven’t already, consider folding engaging video content into the mix. Especially on social media, short, engaging pieces of video can be a major attention gainer. An extremely effective technique is to create quick, fast-moving clips along with music that demonstrates an interesting or popular product.
8. Gather Customer Reviews:
Customer feedback on any product is one of the most crucial things for upgrading your business. When new customers see that you’ve managed to impress your existing client base, they are more likely to trust you with their money. You should work hard to resolve any issues that pop up with your shoppers to avoid negative reviews and a hit to your reputation.
9. Study the Data:
Knowing what your audience is doing when they reach your website can help you make important decisions to improve your online sales. Using Google Analytics is useful for this purpose by providing you with a map of what exactly your web traffic is doing, and where your overall map could potentially be improved.
10. Increase Visibility by Running Ads:
Facebook has made major improvements lately in their ad management system. While Facebook ads may not lead directly to conversions, they are highly effective at increasing awareness of your content, and improving traffic to your website, both of which need to occur before sales take place. Here, we provide two quick sales tips to hopefully lead to conversions while using Facebook ads-
- Limit your audience to only your most valuable targets: Selling handmade wedding dresses? You can decrease the chances of your ads being delivered to less likely shoppers by limiting your audience to (for example) women only, between the ages of 18-40, who have their relationship status set to “engaged.”
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- Run seasonal offers: 50%-off regular priced items is the kind of thing that will help bring in new customers, who may not have clicked on your ad if it weren’t for the chance to score a deal. The more people you can get to click on and engage with your ad, the more of their friends will be able to see your content. Discounts and sales are great at attracting new customers because they allow you to include lower-budget individuals in your customer base, without lowering the value of your product.
Improve Your Online Sales through online marketing-
The above-mentioned tips will guide you to improve your marketing techniques and boost your sales. However, starting an online business is never an easy job and moreover running a lucrative one is even more difficult. So you must hire professional IT Companies who can help you with your high ranking website and its promotion. Cyber Help India is an I.T company in Siliguri who have been providing standard quality assistance with promotion of any scale business for further growth and better sales. We are not restricted to just promotion but we also provide valuable assistance to new business owners as we have been in this business for around 10 years.