The rapid development of digital technologies has led to people relying massively on the Internet to increase their business reach. Thus, the concept of digital marketing has gained tremendous popularity among businesses due to its ability to reach customers beyond borders and specific target markets. If you are looking to improve your business’s online visibility, then you can choose a top digital marketing agency in Siliguri or a location of your choice.
One of the best services that you can receive from such a company is Pay Per Click (PPC), which aims at driving targeted traffic to your website. This blog will provide you with valuable tips about how you can build a PPC strategy from zero or from scratch. Let us begin by exploring what PPC is and what its advantages are.
What is a PPC in Digital Marketing?
Pay-per-click (PPC) is a digital marketing strategy where businesses need to pay a fee for each time their website or online ad is clicked by a user on search engines, such as Google Ads or Meta Ads. The main difference between a PPC strategy and an SEO strategy is that a PPC strategy allows driving instant traffic through keywords, which can lead to potential conversions.
To use the PPC model, a business needs to bid on specific keywords that are searched by users in the search engines. In addition, the maximum bid amount for specific keywords is decided by businesses as per their preference. However, the quality of your ad is also a determining factor because other ads with better quality can rank higher than your ad, despite having lower bids.
What are the Advantages of Using PPC?
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Instant and targeted traffic: PPC campaigns are easy to set up and can start driving traffic instantly. You can set your target audience for the PPC campaign by choosing relevant demographics, interests, locations, and keywords being searched for. Thus, your website ad gets displayed at the top of the search engine results.
Complete budget control: This is a major advantage because PPC allows you to set daily and monthly budgets for your ad. In addition, you can modify the maximum bid amount and pause the campaign at any given point in time. Therefore, a business remains in firm control of its PPC budget due to the options of flexibility and modification.
Gain data insights and measure ROI: By using a PPC campaign, you can monitor and track KPI metrics such as conversion rates, clicks, impressions, and cost per conversion. This type of data can offer significant insights into the return on investment (ROI), which in turn makes room for improvement opportunities through modification.
Retargeting or Remarketing: You can re-target audiences who have previously visited your websites, but the conversion was not successful. Since you have all the data, it becomes easy to run reads based on previously visited records. Thus, you can go for a second attempt to ensure a successful conversion.
- Improved brand awareness: Since PPC allows your business to appear at the top of the search engine page results (SERPs), the brand awareness of your business increases even for customers who did not purchase your products or services. By appearing continuously at the top of the SERPs for specific keywords, your business can gain popularity.
How You Can Build A PPC Strategy From Zero
You can use the following steps to build a PPC strategy from scratch:
Clearly define goals and target audiences: The concept of clearly defining goals is based on identifying what exactly you are trying to achieve, such as increasing website traffic, driving e-commerce sales, generating leads, or improving brand awareness. This clear identification of goals will allow you to choose the most relevant platform, such as Meta Ads or Google Ads. After that, you need to identify your target audiences based on age, gender, location, and interests. Thus, you can determine the relevant ad platform and target audience.
Conduct a thorough competitor and keyword analysis: In this step, you will first identify the keywords that are most relevant to your business. You can focus on search intent to gain insights about the most relevant keywords. After that, you need to conduct a competitor analysis to identify the keywords they are bidding on. Based on this analysis, you can choose the most relevant keywords to bid on.
Create a quality ad campaign: In this step, you need to arrange the chosen keywords into multiple ad groups, which consist of relevant details related to the keywords. The key is to create ad copies with a strong CTA (call to action) so that the ads direct to relevant landing pages of your business.
Set a budget and implement tracking: You need to set a daily and monthly budget as per your convenience, along with choosing a bidding strategy. It is advisable to use an automated bidding strategy so that your goals get aligned with your bidding amount automatically through algorithms. In addition, you need to engage in proper conversion tracking by using a relevant tracking tool, such as Google Analytics 4. This step will help you to gain insights into which keywords are performing well and which are not.
Implement regular monitoring and optimisation: This step will help you analyse ROI based on monitoring metrics such as cost per click and conversion rates. Thus, you can increase or decrease your bid amount based on the keywords' performance. In addition, there is a negative keyword section, which you can use to avoid your ads from getting displayed in irrelevant searches.
Final Recommendations
Using the PPC model of digital marketing is highly recommended if you are looking to increase your brand awareness and drive instant traffic, which can lead to potential conversions. However, the key is to seek expert PPC services from a reputed digital marketing agency, such as Cyber Help India, so that your PPC campaign gets streamlined right from the start. Such digital marketing companies have dedicated PPC support facilities, which is just what your business needs to improve online visibility.
Are you looking to improve your business’s online visibility and generate more business through conversions from website visits? Contact the best digital marketing agency in Siliguri or a location of your choice now for PPC assistance.
