The concept of digital marketing has gained tremendous significance in the context of contemporary business practices. This is due to the ability of this marketing strategy to reach larger audience bases. Digital marketing is proving to be highly effective in terms of reaching customers beyond geographical barriers, along with being cost-efficient as compared to traditional marketing methods.
If you want to improve the reach and customer engagement of your business, then you can seek the services of a digital marketing company in Siliguri or any reputed digital marketing company in your area. One prominent aspect of digital marketing is to increase website traffic for companies, along with increasing brand awareness. The role of SEO becomes significant in this regard because the main goal of SEO is to optimise websites so that search engines such as Google can rank the websites higher in search results.
It has been observed that search engines use the concepts or processes of crawling, indexing, and ranking to make website content visible in the search results. If you are into digital marketing or focusing on improving the digital marketing practices of your business, then it is important for you to know the role of and the differences between crawling, indexing, and ranking.
What is Crawling?
The concept of crawling is used by search engines for the purpose of discovering website content through links or URLs. Thus, crawling plays a vital role in terms of allowing search engines to find new or updated website links or URLs from other websites or pages. In the context of digital marketing, crawling is the first step towards making websites discoverable, which in turn leads to an increased flow of website traffic in a natural or organic way.
However, search engines such as Google do not guarantee crawling because it is a natural process, which is achieved when the bots of search engines are able to discover and scan web pages. One major suggestion based on making crawling successful for your website is that there must not be any broken URLs or links in your website, which makes it difficult for search engines to crawl to other links or URLs mentioned within the website.
Some of the most prominent advantages of crawling are:
Enhances the discoverability and visibility of your websites.
Ensures that the content of your websites is updated and current, which is favoured by search engines.
Helps in identifying broken links and missing details.
What is Indexing?
Indexing is the next step after bots of search engines successfully discover and scan the contents of your website through crawling. The significance of this process is based on the fact that it allows the storage of content details that were scanned during the crawling process. The storage of the content is done by algorithms, which prioritise keywords, tags, and the relevancy of the content.
In the context of digital marketing, indexing allows search engines to quickly retrieve valid results when a user inputs a query in the search engine. Once a user query is searched, the results that have been indexed are displayed. You need to know that if search engines such as Google do not index your website, then the website will not appear in the search results.
Some of the most prominent advantages of indexing are:
Increases the ranking of websites in search results.
Improves user experience by displaying relevant and accurate information.
Improves the credibility of websites from the perspective of search engines as well as users.
What is Ranking?
Ranking refers to the position that a particular website holds in the list of search results generated by a search engine based on user queries. The role of ranking is significant in terms of determining the visibility and discoverability of any website. Search engines, such as Google, use the ranking concept to determine the position in which a website gets listed based on user queries related to specific keywords or sentences.
Websites that use relevant keywords and URLs have a chance of gaining a higher ranking in the search results. However, paid advertisements can get a higher ranking based on the relevance of the keywords and details included in the website.
Some of the most prominent advantages of ranking are:
Improves conversion of visitors to buyers or customers because a higher ranking relates to increased website traffic.
Helps in achieving a competitive advantage because your website is ranked higher than your competitors.
Improves credibility of website because users, as well as search engines, trust higher-ranked websites in the search results.
The Difference between Crawling, Indexing, and Ranking
Crawling, indexing, and ranking are interrelated because every process requires support from the other. Thus, the main difference lies in the purposes.
The main purpose of crawling is to discover and scan content from websites based on the bots of the search engine to identify URLs and links. This process is different from indexing and ranking because it is the stepping stone to improving a website's visibility and discoverability. Unlike indexing and ranking, crawling keeps on searching for new and updated content.
The main purpose of indexing is to store and arrange the information being discovered and scanned through crawling. This process is different from crawling and ranking because it prioritises storing relevant and accurate information in the form of indexes, which in turn leads to improved user experience.
The main purpose of ranking is to deliver the most relevant and high-quality results for users based on keeping the most relevant results at the top of the search results. Thus, ranking is different from crawling and indexing because it focuses on assigning position to websites in the search results of specific keywords and sentences.
Final Thoughts
The concepts of crawling, indexing, and ranking hold the key to your website’s improved visibility and discoverability. If you want to ensure proper and successful crawling, indexing and ranking of your websites, you can get in touch with a reputed and experienced digital marketing Company in Siliguri. You might connect with Cyber help India or any other digital marketing company in your locality.
Don’t let your competitors gain higher visibility and discoverability in search engine results. Contact the best digital marketing companies and let your business reach the top with increased website traffic and credibility.
