How to Redesign a Website Without Losing Traffic?

If you own a business, regardless of the size, having a website can help you gain a large number of customers. However, the key is to make your website rank higher in the SERPs of reputable search engines, such as Bing and Google. This is where the role of SEO comes into play. On the other hand, redesigning a website from time to time is also important to ensure that it remains updated and competitive.

Thus, you can choose a website design Siliguri or any city of your choice so that your website can be designed as well as redesigned. One major concern that has emerged regarding website redesign is the fear of losing traffic due to decreased ranking in the SERPs.

In this blog, you will learn how to redesign a website without losing traffic. Let us start by exploring in detail why website redesign is important.

Why Redesigning a Website is Important?

These are the top reasons to redesign your website:

• To improve user experience (UX): An outdated design can make your website lose trust and credibility. Thus, it is important to redesign your website from time to time to ensure that your business appears relevant. In addition, one of the major objectives of website redesign is to improve usability by simplifying navigation, which in turn improves conversion.

• To boost SEO and search engine ranking: Core updates of Google rank those sites higher that have faster load times and overall user-friendliness. One of the main purposes of website redesign is to update content and fix broken links, which are crucial for boosting SEO performance.

• To improve functionality: Website redesign makes room for integrating the latest technologies, such as AI, for better customer support and data analytics. Thus, it becomes possible to prove both back-end and front-end functionality.

• To enhance website security: Cyber attackers primarily target older websites that have outdated security. Redesigning websites allows the implementation of updated and the latest security features, which help in protecting user data.

• To reflect changes and the betterment of your business: In the context of the contemporary business world, evolving and updating your business has become a necessity due to the heightened competition. Changes can be based in new logo, updated content, or new offerings. All these changes are intended to improve your business.

Know How To Redesign a Website Without Losing Traffic

Here is how you can redesign a website without losing traffic:

• Conduct a pre-design SEO audit: You can use tools, such as SEMrush or Ahrefs, to crawl your website. The purpose is to identify the top-ranking keywords and analyse all meta tags. This will present a brief overview of the revisions and re-additions needed while redesigning the website.

• Create a full backup of your existing website: This is based on creating a full manual backup of the files, databases, and media of your existing website. The reason for creating such a backup is that you can restore the previous website during downtime.

• Avoid changing URL: This is another important aspect if your existing URL is ranked well in the SERPs. Thus, not changing the existing URL can help you retain your existing traffic. It is a well-known fact that proven website traffic leads to good sales.

• Keep the previously high-performing content: Analyse the content that was doing really well on the previous website. Once you identify the content, you need to ensure that the well-performing content is not changed. This is because changing the well-performing content might lead to losing search engine relevance.

• Optimise for mobile users and loading speed: In the modern era, people who are willing to buy products or services prefer using a mobile browser. Thus, it is important to ensure that redesigning the website focuses on mobile-friendliness and faster loading times. Remember that faster loading times increase the likelihood of people not skipping your website.

• Include on-page SEO elements: This is a crucial step because it involves keeping the same meta title, meta descriptions, and headers or improving them as per the new design requirements. An SEO specialist plays a vital role in this step because relevant on-page elements play a decisive role in terms of maintaining existing traffic, along with adding new ones.

• Update and submit the XML setup: As soon as the redesigned website goes live, you need to generate an updated XML sitemap, which includes the new URL. In addition, you need to submit the XML sitemap via Google Search Console, so that crawling can speed up.

• Analyse post-launch performance:  This step is based on closely monitoring and tracking traffic visits to your redesigned website. In addition, you need to check for potential 404 errors and keyword rankings after a few weeks from the launch. This is because immediate monitoring helps in resolving issues at early stages, which is crucial for avoiding long-term damage.

Final Thoughts

Redesigning the website holds tremendous significance in the contemporary business environment. This is because of the rapidly evolving market landscape. However, redesigning a website can backfire sometimes if not optimised properly. Thus, the key is to seek expert services from a trusted website design company, such as Cyber Help India, so that all-around optimisation can be ensured.

Remember, redesigning the website is not only about design, but it also includes SEO optimisation. Thus, you need to ensure that, along with design, content quality is also relevant.

Contact the best website design Siliguri or a location of our convenience to redesign your website today and stay relevant without losing traffic.