With the increase of internet users, any type of business has changed equally in recent years and Google Ad Words is one of the most leading platforms creating this change. It’s one of the most effective means of paid online advertising available. It is known that when an audience is looking for a product, service, promotion, or anything from anywhere in the world, firstly they are likely going to search for it on Google.
Changes are good sometimes!!
For small or new businesses, Google Ad Words play a significant role to make your business successful by the way increasing traffic driving, marketing your product or brand and ultimately getting increased sales to a huge number. If you properly used Ad Words techniques, it will create a huge probability to send large numbers of people to you who want exactly what you have to offer. With the help of Ad Words, you can target those customers who are ready to purchase the product. Ad Words will help you to keep your company, brand, product and also your messages at top rated in front of people who are ready to purchase it in one go. With the proper action and a little more investment at the right time, you can attract more customers, make more sales and mark a good growth for your company.
What are Google Ad Words?
Google Ad Words is an advertising technique which is created by Google that allows advertisers to show clickable ads in Google’s search results. Using a pay-per-click (PPC) payment system, advertisers bid on specific “keywords” and when users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ads.
Role of Google Ad Words towards the online growth of the business-
Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. Now-a-days, many people go online to find information about shopping and also compare products, and read reviews before ever contacting a business.
Google Ad Words provides a variety of benefits to advertisers, which are described below:
1. Ad Words Works Faster Than SEO-
The top most advantage of using Google Ad Words is that it works faster than SEO (Search Engine Optimization). Though both SEO and Google Ad Words are search engine marketing strategies to generate more traffic on your brand, company or product, a well organized Ad Words service can work much faster than SEO for a business growth to get the much coveted first spot in search. More interestingly, this platform is more transparent to you and you always get the news or update that what exactly is happening with the ads.
2. Increase Your Brand Awareness-
Google Ad Words is not only helped your brand by boosting traffics but in addition to that, it is also an efficient way to get conscious of your brand. And, Google is doing this by building a partnership with Ipsos to run a study across 12 verticals. It was discovered that search ads create awareness by an average of 6.6% than any other websites.
3. Tackle Your Competition Better-
When your targeted audience searches online for something which is related to your product, brand or services, and you are not running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly. So, it is necessary that you should always keep an eye on your competitors to see how they are promoting their business, what kinds of ads they run etc. The transparency of Google Ad Words helps you to grab the opportunities to make yourself stand out among the competitions of marketing.
4. Reach More Customers By Way Of Gmail Inbox-
It is another benefit of using Google Ad Words as Gmail ads can be helpful as well. Recently in September 2015, Google was taking the initiative to integrate the Gmail ads with Google Ad Words by which it becomes available to all advertisers. And your ads can be seen on the promotion tab as well as on the social tab. Furthermore, Gmail seeks cost much less than search ads and if you have a small budget, then you must try Gmail ads as well.
5. Reconnect With Your Audiences-
It is one of the coolest benefits of Google Ad Words as it gives any businessman a chance to reconnect with your targeted audiences. This means the particularly targeted audience people who have visited your website once; you can run your marketing campaigns for them again.
6. Performance Measurement-
It is quite obvious that while you are using the traditional methods of marketing, it is quite impossible to track your performance. But with Google Ad Words, you can easily track your campaign progress and it will tell you also about several things, such as-
- Who looked at your profile?
- How many leads has it generated?
- How much traffic have you received from various websites?
It’s time to get started to Google Ad Words!!
The benefits and features that Google Ads provide are not limited to the 6 listed above, but they are among some of the important features that will help grow your business online. If you don’t already use Google Ads then you should be. There’s a high chance that your competitors are and this could result in a loss in business opportunities for you. Google Ad Words is considered as one of the best ways to reach your targeted customers, attracts as well as increases traffic to your business which ultimately leads to increase the sales of your product or brand. But thereâ€™s no point in starting a marketing strategy unless you know what youâ€™re doing, so education is key. I hope this blog has helped in that regard.