With the increase in a number of Internet users globally, sharing information globally can be done in just about a second. The advantages are many and that has been the leading reason for the extinction of offline booking. Internet and websites have made people lazier and now people do not want to go out by themselves and they check out the websites and online web pages to book their products or service.
Over the last decade, digitization has transformed the travel industry into a new and modern method of booking. Those days are gone when travelers visit the ticket counter to make a booking. Driven by digital marketing, the travel sector, which is now an online sector, feels the constant need to build and foster relationships with its targeted customers. This practice provides every travel business owners with consistent experiences to sustain themselves in this era of a competitive marketplace. According to data gathered by Hub Spot, 81 % of shoppers conduct online research before making big purchases; mobile commerce makes up 30 % of all U.S. e-commerce, and 51 % of Smartphones users have discovered a new product when conducting any search on their Smartphone to buy. So, it is necessary to keep up with the latest trends for greater success.
What is Digital Marketing?
Digital marketing is the updated version of offline marketing which uses various forms of digital media to advertise your business and attract more customers. These services are not easy to be implemented and so you must hire some professional I.T company who can help you with your high ranking website and its promotion. Every good thing comes at a price and this is one investment, which is assured to double your sales in no time. The most common technique of being highlighted online is SEO which has become the essence of digital marketing for the travel business.
â€“ Increased customer satisfaction & Experience
â€“ Increased customer experience
â€“ Drive revenue through personalization
â€“ Increase cross-sell & up-sell rates
â€“ Increase #marketing efficiency & quick-time value
â€“ Precise targeting pic.twitter.com/xyJYWh524o
— Rebekah Radice (@RebekahRadice) August 7, 2018
Why is Digital Marketing important for boosting your travel business?
A travel agency to have been transformed according to the new digital era and that has also led to the creation of thousands of travel agency on the internet selling the similar packages to the similarly targeted audience. Customers like to browse their various travel packages and compare their prices before choosing the right package but it has become a tough job for the travel agency to pull their customers from the social and digital platforms.
It is important for every travel agency to have a website that marks their online presence as well as notifies the customers about the agencies policies and fares. The website has not been kept to just providing information about the agency but it has also been used to draw the customers through the use of visual graphics which are attractive and has a high chance of people clicking your website to see your packages.
Some Modern techniques of digital marketing help your travel business to grow-
Digital Marketing is a method of modern technology where you can easily update your business by reaching out to millions of people daily. There are a lot of daily active users using the internet to plan their holidays and vacations. But how can it be used to grow your travel business?
Let’s check out the techniques of digital marketing for your business growth:
1. SEO (Search Engine Optimization):
SEO or Search engine optimization is the process of creating a high ranking website which is easy to find on the internet. It doesn’t matter how many years have you been in this business, SEO assures your online presence irrespective of any other thing that might have been a disadvantage while you tried its offline selling. It is a fact that around 14 Billion searches are done every month by the internet users. Seeing the numbers your chances of appearing high is negligible if you haven’t implemented the use of SEO.
2. Content marketing:
Content is the backbone of all digital marketing techniques undertaken by any travel company. Content plays a significant role in Search engine optimization efforts in the form of blogs, infographics, Videos, and imageries. It is important to create valuable content which your target audience will attract and builds trust among your targeted audience to get engaged with your travel company. As far as travel companies are considered, relevant videos work is considered the best SEO strategy among them all.
3. Facebook Ads:
It is well known that about 5 million people use Facebook which increases day by day. And did you know that more than half of Facebook users have been dreaming of a vacation while they are browsing their newsfeeds? It’s true. About 60% of Facebook users planning a holiday tour by liking Facebook pages that spotlight their destinations. Hence, Facebook is an ideal place to start your travel business by giving interesting Facebook ads.
This social platform also generates a vast number of new fans. By targeting existing clients on Facebook and entering your existing email list into Facebook you can target the Page-promoting ads
It is another best social platform for up-to-the-minute news and real-time conversations. If you can build ads of your business on Twitter, you can directly target the travel-loving individuals and it can be a great way to communicate with them. You can spread you business pieces of information by sharing the information, discount, articles or deals you have to offer.
5. Google Ads:
Advertising you travel business through the Google Ads is the more convenient way to increase your business’s popularity. Google Ads will provide your business a new lead as well as positive ROI by targeting specific audiences who have shown interest and intent to purchase your product.
With over 2 billion users, YouTube has about a third of the three billion people who are on the internet. People watch millions of hours of video on YouTube. Now-a-days, more people are watching the television programs include movies, reality shows, and ads on YouTube than on cable networks. So, it is very crucial to create a YouTube channel for your travel business which leads to a great way to reach your prospective customers without investing a small fortune.
Digital Marketing unlocks golden opportunities for travel business-
You can definitely try promotion of your travel business in your own way but the only problem is that your company might take about 10 to 15 years of service to be recognized as a reputable agency. Quick results must require some professional help and the right technique which must be implemented at the right time. The era of standing out through traditional methods is no longer effective because everyone knows how to do it. So, if you want to be seen in the web space, you must hire a reputed I.T company for standing out your business in a crowd of travel business companies. Cyber Help India is one of the most leading digital marketing Companies in Siliguri who has been providing standard quality assistance with the promotion of your travel business for further growth and better sales. We are not restricted to just promotion but we also provide valuable guidance to new business owners.