The online world is an expanding platform which is a perfect place for business companies. The company always aims for better business leads. However, leads might not be enough until and unless it is consistent in that thing. Therefore your company should consider a social media platform like Instagram. Every day the involvement of users in Instagram is getting bigger. And that is a pretty good thing if you are looking for business leads. Meanwhile, most of the Instagram ads in India have relied on the leads rather than followers. This is the main reason why certain tactics should be applied to getting the best output. For Instagram, the combination of calls to action with features of Instagram can work well to capture more leads.
Table of Contents:
- What are the business lead generation tactics on Instagram?
- Linking your profile bio with landing page
- Traffic driving CTA in Instagram feed posts
- Broadcasting on IGTV
- Sharing Instagram stories
What are the business lead generation tactics on Instagram?
Linking your profile bio with landing page
In order to capture leads on Instagram, you have to ensure that your profile is business-ready and formatted properly. You have to draft your company’s bio to include a call to action (CTA) for getting the clicks on your bio. The link should directly point to the landing page which must have detailed lead information.
Traffic driving CTA in Instagram feed posts
You should get more from your bio link. Therefore, it is better to create content in the feed that will drive people to the link. It is an effective tactic for Instagram ads in India in which links can be used in plenty of creative ways.
Broadcasting on IGTV
Take the maximum advantage of IGTV in the Instagram platform. If your video description is lengthy and includes clickable links then, IGTV will work perfectly. In order to get the best results, you should state the additional information during the video with click on the video description.
Sharing Instagram stories
Stories in Instagram catches the attention of plenty of users. People like using the swipe up link in stories to go the pages directly. It is applicable for the business profile for Instagram ads in India. If you are using the swipe up link stories frequently then, save those story posts in your Instagram Highlights.
Are you are really looking forward to thriving in this market? If yes, then you may understand the values of these tactics for lead generation. For making the Instagram ads in India effective, variety of creativity is necessary to drive leads for your business.
Note: Instagram is the best visual platform in which one profile can become another lead generating tool for business.