Business in recent times welcomes e-commerce as a vital platform for achieving success. In this generation of mobile phones and technical gadgets, everything is dragged out into e-commerce websites. Web design is really important for making your site appealing and eye-catching in the eyes of viewers. E-commerce means electronic commerce where the information and services are given through the help of websites using the power of the internet. There are three different phases of developing a successful web page for your business so let’s look into those phases.
Role of Web design in e-commerce
The process of web design is really important for e-commerce to make the business popular among others. You might notice the business websites of your competitors and want to improve your standard. It can be achieved by implementing the current technologies into the web design process. You must be sure about using updated codes, user-friendly templates, and responsive design to make it comfortable and easy for users to view and load your page very quickly.
The need for Web Development
Web development adds sense to your e-commerce website by making it professional by look. You must consult with your web designer about the requirement of the site. The designer must be knowledgeable and smart enough to make your website relevant while comparing with another website in the market. Your web designer must be aware of the different languages, protocols and even hardware in terms of generating ideas that comply with modern standards. This is counted as one of the most important e-commerce solutions. The website must run on some of the older computers as well as on mobile phones. Creating a mobile-friendly website is really essential in this age for generating more sales.
Deal with Web Positioning
The final phase comes web positioning or optimization of an e-commerce website through specific tools like SEO. Tools like SEO (Search Engine Optimization) help the website to generate more traffics and even converting those traffics into the sale. For implementing such a tool you need to use relevant keywords in the web content. Positing the website at the right place will give you more visitors to the website which in turn makes the website popular by increasing the number of the customer. People will find your website in the search engine and get engage in your site by generating more traffic in a genuine manner.
Tips to boost your E-Commerce SEO through minimal Web Design
Focus on your content
The power of content is incomparable and if you want to be on the first page of the search engine then you must focus on the quality of the content. The contents must be meaningful and understandable to the masses. Make sure that your content must meet the needs of your prospective customers and search engine crawlers. Every page of the website must come with quality content and especially the home page must look appealing to gain customer trust and support.
Precise Product Description
E-commerce website deals with products and services by making the user understandable and aware of the product. While designing a website the designer must provide a catchy and useful description of the products by using relevant keywords. The process of creating product description involves active participation and enough concentration by not using a word or stuff that won’t be like by search engine otherwise they might consider it as spam.
Fill out the image alt text
Images and texts play a big role in improving the visibility of the website because images and alternative text attracts the viewers and makes them understand about the particular product or the services offered by your business. Avoid copying the same keyword in every text and try to add catchy and interesting texts to the images you are going to post on the website. Boost your e-commerce SEO with the images by using the relevant keyword for sure but try to make the description meaningful at the same time.
Make use of the space below the fold
The fold is that portion of the website which is visible without scrolling but as the modern-day websites are made for different platforms like mobile, desktop and tabloids, it is not possible to give any specific resolution for the folds. Normally, people use images and texts above the fold but don’t forget to use the space below the fold with concise content so that search engine crawlers will find and recognize your website more easily.
Work over the Loading Speed
It doesn’t matter how much effort you are giving in making the website appealing with minimal cost but in the end, it’s all about the loading speed. Using high-quality images and other factors makes the website slow especially on mobile. Your search engine rank will be determined by checking the mobile-friendliness, so you must work on this issue. Reduce the size of images used in the website by using a different tool in order to minimize the loading speed of the website.
The competition in the market forces the business to attract more and more customers through an e-commerce website and to make this process successful you need to deal with good web design in your e-commerce site. Web design will make the task easier and quite convenient by using various tools and elements. But to get the targeted audience through web design you must need a good developer or designer who will make the necessary changes in your website depending on the needs.