Surprisingly true that 63% of
business don’t follow any documented content strategy according to the latest
research from a marketing institute. We also need to agree with the fact that a
company, who follows the strategy, is successful in marketing the contents. But
always remember that without a strategy success and failure are just a matter
of luck. Content marketing strategy is the best way to manage the risk arises
in the business. Building a content strategy is the greatest educational needs
for this generation as per the digital experts.
Wondering about the content
strategy is not the solution to your problem. So, we bring some of the
effective steps about the content strategy that will grow your traffic and
boost conversions. This guidance will help you to manage your content strategy
instead of wasting your valuable time and money. So, let’s focus on the steps
that will help you to grow your business.
Steps to Create Content Strategy for
Set your Goals and Mission
To come out with a good starting
one need to plan a content marketing mission statement which makes the task
easier by focusing on what is important and what is not. By setting a mission
and goal you can keep the content strategy on track. The mission statement
outlines some of the important factors like targeting the audiences, using the
right content to reach the targeted audiences and benefits incurred from the
Once you are ready with the mission
statement that emphasizes what the audiences will get from your content
strategy, you must think over the point that what your business will get from
this strategy. So, you need to set the goals which include.
Making more sales
Getting more traffic
Reducing marketing cost
Engagement of social media
Establish Key Performance Indicators
Only setting the goals doesn’t make any sense unless you check the performance through KPI. Key performance indicator will help you to identify the goals providing the milestones you have set. The indicator includes all you’re planning regarding the achievement of revenue, sales, traffic, SEO and some of the other digital marketing strategies like social media metrics and email marketing. This indicator will help you estimate the revenue target, getting more signups, new email subscribers, more traffic, and improvement in search ranking. KPI will also help you in paying attention to marketing expenditure, your investment in different campaigns, and the cost of acquiring leads and making sales.
Know your Audience
To make the content appealing and
attractive, you need to know your audiences in a better sense. You must be
clear about the choices of the audience to create the right content. To know
your audiences you must collect demographic data of your visitors, subscribers
and social media followers. The demographic data collected from the social
media platform includes age, gender, education, and income of the audiences.
Once you are ready with the data, try to concentrate on getting customer
feedback. Feedbacks from the customer will help you to know how they feel about
their current contents, what are the changes you to apply and how to come up
with contents that solves their problems.
Once you are ready with the above
steps, you can create a buyer’s personas or customer avatar that is all about
knowing the buyer genuinely. Buyers’ personas will help you to understand your
buyers by creating contents that will help them with their needs.
Know your current position
In this digital age, content
marketing is not new for people; you will find numerous contents on the
internet. So, it’s important for you to know what is your position and are you
successful in creating contents as per the expectancy?
So, this next will help you to
figure out your position in terms of improving the content policy. Try to
analyze the contents, blog posts, guest posts and so on. You have to focus on
the content audit that helps you to identify the gaps. Compare your contents
with the competitors and make content marketing strategy to catch the market
with new contents. In doing so you need to analyze page titles and
descriptions, find out the duplicate contents and if possible create sitemaps.
Content audit tool helps you to carry the same kind of analysis over your
To come out with quality content
you need to analyze the contents by going into the depth. Access the usefulness
of the content by looking the metrics that will help you find whether there are
a lot of inbound links to the content, keyword associated with the contents and
their search engine ranking along with the information regarding the popularity
of the content through share. But before looking into these details one must
analyze content titles and description, length of the content, backlinks and
Content strategy through analyzer finally
gives you the information about which content need some improvement, which
doesn’t need any changes and which one needs to be removed or replaced. The
last part of content analysis comes with identifying content gaps. Here the
analysis starts with the evaluating process of the existing content on a topic
and discovering “gaps” in that content. Analysis content improves the
quality of content.
After all the analysis and
research you are ready to create the content by collecting valid information
about the subject. So research and understand the topic to create meaningful
and interesting content. Before creating the content you must check that the
content is already available or not. Wring the same content, again and again,
will not help you to improve the quality of the content using content strategy.
Quality of the content needs to be analyzed by adapting some of the other
segments like figuring out the best content channels, deciding the content
types, identifying the allocate resources and creating a content calendar.
Marketing and Distribution
There is no meaning in doing all
the research and creating contents unless you will market and distribute the
contents. To get the result you need to handle the contents correctly by
implementing marketing techniques. Make a schedule for sharing your content on
social media immediately by doing a campaign and other content marketing tools.
Email marketing is also a greater
platform to distribute the content to subscribers. Influencers mentioned in
your content helps the content to spread in a wider platform. Targeting the
market is also useful and can be done through page-level targeting, onsite
targeting and geo-location targeting. Trigger the content marketing campaigns
by device, activity and more. Highlight the new content every time to engage
visitors on your site. In the end, measure results to access the success of
content marketing strategy.
By doing regular monitoring and applying the content marketing strategy you can manage your contents effectively and maintain the quality as well. Create your contents successfully from beginning to end and engage more visitors to the site.